Short Form Email and Short Form Campaigns:
You can ignore this and watch the trail of money stream its way to your competitor’s bank account. Well that got your attention and it should. Smart business owners know that they need to communicate with their customers using the customers’ preferred method … email. According to a study run by Bluecore and NAPCO Research, 68% of consumers across all demographics prefer to receive brand communications via email. Why? Because email feels the most personal.
Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. The same study also shows that the buying process happens three times faster than in social media. None of this diminishes the value of social media, but it does tell us that when it comes to sales, recruitment, membership, donations etc. email is a proven leader. But there is one caveat.
The email has to be very well written, part of a sell thought campaign to accomplish a specific goal. Email needs to be a rifle shot not a shot gun. At Elite Power Pros we have decades of experience and we have followed the changes in email marketing from ten years ago, five years ago and even just a few years ago. But one thing has remained constant. Good writing makes all the difference.
Short form email is:
- A powerful punch
- A warm hug
- A tender memory
- A piece that allows a reader to be their better selves,
- Plants a vision of greatness personally or financially or
- Embraces them as an essential part of your vision …
… and all of that in 200 to 500 words. But done right, your audience will jump at the chance to be a part of who you are and what you are doing.
Whether your short form email takes them to a landing page, a powerful short or long form sales piece, a video, or sign up reply the call to action skillfully employed will move their mouse and change your bottom line with stunning results that will even have your accounting department smiling.
Elite Power Pros – We’re all about results.
So isn’t it about time to talk to us? Click the button we’re as excited about your email campaign as you are.