Email – Long Form Marketing
Long form email writing is a whole different world a vision painted in vivid color with the power of words. It takes the reader on a journey and makes them forget where they are and transports them to the world you are creating. It is much more challenging that other forms of writing. It is a magnificent when done well and leaves the reader chomping at the bit to buy, join, embrace whatever it is you are offering before they ever get to the end of the piece. Often a long form email will lead the reader to a landing page using a short provocative question, statement, or challenge
But if it is to succeed the gears have to mesh and each has to work to turn the next. But it all starts with fundamentals.
- Know your audience – Who are you writing to – what is the one thing that is going to move them to action
- Long Form Email is not about information – it’s about entertaining your audience – and enveloping them in the flow of the writing
- It needs to be inspired. It has to be speak to their need to belong, or to improve their future or financial position, make them a better person or inspire them to believe in themselves
- Like all stories it has to have a beginning, a middle and an end. But the arc of the story is what will grab them, capture their imagination which forbids them from leaving before they finally get to take the action to which you have called them
- And when they are finished they have not just read, not just enjoyed, but embraced the narrative and suddenly you no longer have a reader you have a conversion – a customer, a new member, a donor, and someone who has embraced the excitement of the opportunity you’ve presented. And that is wonderous.
But I have to be honest Long Form Marketing is both art and science. And I am happy to report that that is a particular skill that our select group of writers possesses. Not just everyone can bring this writing style to life. But we have the team we can make it happen for you as both a stand along piece or as part of an over campaign coordinated with social media, short form writing, advertising, web pages and other forms of media and out reach.
Now all you have to do is click the button below and one of our great team members will be in contact with you. We won’t try to bulldoze you or pressure into anything. We’ll tell you what we do an how we do it. And if and we believe when you find that we are a good for – we’ll weave the tapestry that will create a world your future customers, clients, donors or members can’t wait to be a part of.
So click the button – send us a note and let us start your journey to successful Long-Form Marketing.