Your blog must be both informative and SEO optimized to bring the results you need – Elite Power Pros we know the power or prose
No doubt about it, content is the beating heart of any company’s marketing efforts and blogs are an important part of that and should be an integral part of a well-designed and executed strategy.
It is as simple as this. If your blogs aren’t winners – Your engagement will take a hit. Everything you write in your marketing materials and blogs should be coordinated to make the marketing effort for your website, email, direct mail or landing pages part of a strategy that expands your base, upgrades your supporters, customers, or clients, and produces engagement in the form of sales, new members, donations and engagement.
In fact, SEMrush did a survey of marketers and found that 94% of them were investing in content … so basically everyone.
Here is what Internet intelligence firm ResearchNow, 84 percent of Internet buyers — more than 1.7 billion people — make buying decisions based on information they read in blogs. Let me rephrase that. Your client, contributors, financiers, members, consumers will make their buying/engagement decisions about your service, products, charitable organization, or ministry based on what they read in your blog.
But a blog isn’t just a blog. Every blog you publish must have a few key elements. Obviously the blog has to be well written and stay on target. Beyond that the content should be written and formatted in a way that encourages site visitors to scroll and spend time on the page. Additionally, to meet your SEO needs the blog should have these elements.
- SEO optimization in the headlines, sub-headings, pictures, and within the article.
- It must be SEO friendly in its use of links both externally and internally within the domain
- The page thoroughly covers the topic without being wordy or padding the content with irrelevant copy
- The meta description is a compelling 50 to 160 character description of the content on the page.
- The exact-match of the keyword is used in the URL of the page.
- The blog has to speak to your audience and be written on a reading level appropriate to your target audience.
And this list is only pointing out a few of the key elements of a truly affective blog that will both interest the reader and maximize SEO optimization.
ElitePowerPros will give you the prose and ideas you need to deliver great copywriting for your blog … We’ll set up your blog … write your blog … show you how to keep attracting new readers to your blog … and, of course, how to make money, create loyalty, raise donations and volunteers, and further the mission you have undertaken by turning your blog into a BLOGGGGG.
But your blog has to be about more than a good ‘piece’ of writing. It needs to be a part of an overall strategy. Where are you now, where to you want to be in three months, six months, or a year. A blog is not just a blog. It is a strategy to take a visitor from interested to engaged and from engaged to activated, and from activated to upgraded.
That’s what we do at ElitePowerPros.com. We are professional copywriters, delivering more than words, we are planting your ideas, your understanding, the value of your products or services … your vision into the lives of current or new visitors or audience we will bring to your site.
With a pool of experts in hundreds of fields, on thousands of topics ElitePowerPros is the one place that can change your trajectory and help you soar.