Email Campaigns: Yes they’re great … Sometimes.
Sometimes? But I thought you were in the business of copywriting and email campaigns are a part of that – aren’t they?
Yes email campaigns are an important part of any marketing program but to achieve maximum affect they need to be a well-coordinated with several other aspects of your outreach.
A common question we’re asked is: “Don’t people hate getting email?”
One marketing manager made this wise observation: “People don’t hate Internet direct mail, but they are often bored, indifferent, or annoyed by it.”
BUT: Done right email can be one of the most powerful tools in your marketing arsenal. A few amazing stats to consider:
- A whopping 99% of people check their emails at least once a day – some as often as 20 times.
- Also, a recent industry survey reveals that for every $1 companies spend on emails, they get $38 in revenue back on average.
- So, no wonder companies love email – the key is effective emails is content – that is knowing the formula to writing emails that don’t bore people, get opened, and people respond to!
But before writing the first line of copy you need to determine the purpose of the email campaign.
- Is it about building your list and increasing your outreach? If so how should it be structure and what are the 10 key elements that are a must for successful list building.
- Is it about “indoctrination” or a series of emails to help your new subscriber get to know you, like you and trust and your company, to excite them about what’s to come, and to generally create a feel-good sensation about their decision to sign up for your list.
- Is your campaign about introducing a new product or service to an existing list. Or perhaps your campaign is about remarketing an existing product.
- Or maybe the campaign is about rebranding your company with a fresh new look and approach.
There are a lot of boxes to check in an effective direct mail outeach and they all tie into a well-coordinated campaign that may well include landing pages, blog posts, other social media, print, television or radio campaigns.
Here’s the bottom line. We know and understand how to implement an effect strategy for an email campaign tying in all the necessary elements, including: “fascinations” powerful statements that grab their attention – Give-aways – buy this get that – “Free Stuff” – it’s free we want you to have – list building – Free Money – Grand prize is … – Recruitment – “Give this special gift offer to your friends by forwarding them this e-mail now. They’ll be glad you did!”
But any good email piece must have an equally effective response page. The days of a simple fill out this form response pages have long passed. The response page is in reality another landing page that continues the marketing right up to the close and the next close and the next close.
Once again email is about a well-defined science infused with the art that comes with years of experience and together they lead to a successful campaign that meets the goals, needs and vision of your organization on every level.
At Elite Power Pros we know email. We can build an effect email campaign with you. You are exactly what you future clients are looking for – and we want to help you show them just how great you are – and how you have the answers, services, products, and vision they’ve been looking for. So click the button below and let us share our expertise and make your next marketing venture absolutely unforgettable.
This is your day and we’re thrilled to be a part of it.