He Looked At Me Like I Was Crazy and Asked: “You Want To Do What?”

Whether you are a copywriter or media mogul success is about dreaming and persistance

Dare To Dream – Success Eludes The Timid

He Looked At Me Like I Was Crazy and Asked: “You Want To Do What?”

By Dr. Jake Baker

It was summer of 1992.  I had finished my second book Cheque Mate and was trying to decide whether to give the book to my publisher or self-publish and take on the marketing by myself.  After some time, I made the decision to self-publish which is a huge commitment but for me, at that time I knew it was the right decision.

I began assembling a marketing team and one of the components I wanted to emphasize was media, particularly television and radio. I had the contacts and a great topic so I knew I could book plenty of radio and tv time.  I had already appeared as an analyst on several local and national news programs so I knew that aspect of media would be achievable.  But I wanted more.  I wanted something that was exclusively geared toward marketing.

As I went through the process I settled on an idea that was to say the least, out of the box.  I spoke to a couple of media folks that I knew and told them what I wanted to do.

One out of Phoenix, AZ was stunned when I told my plan.

Read More

Wielding the Power of the Blog? You Are Right? 

This is an article about blogs, blogging, a blog, seo optimazation, copywriting, elitepowerpros.com

Wielding the Power of the Blog? You Are Right?

Wielding the Power of the Blog? You Are, Right? 

Blogs – really?

“Time to come out of the fog about the Blog – It can be one of the most powerful tools in your marketing arsenal. Let me give you five power reasons you need to post blogs on your website and around the virtual real estate known as the internet.” 

You may not know it but blogs have been around a long time.  Of course in the covered wagon days of blogging, back in the 90’s they were called journal entries or diaries.  We wrote them on sites like Live Journal, and TheDiary or one of the other ‘journal’ sites.  By the way in the early days they were much more popular than the limited social media sites like “MySpace which have since come and gone.

But in our modern iteration of communications we have seen the rise of conjunctive Twitter posts and One-Line Headlines on Facebook which are often ignored or overlooked by the ten thousand people who are also posting on your Facebook page wanting to shout their headline.

Then there is the problem of limits on content banned as advertising or removed because the powers that be don’t like the content.

But in this society of abbreviated Twitter posts and one-liner Facebook posts, the trend started to move toward shorter content because many online users simply didn’t make the time to stop the clock and read a full article.  At least that’s what some internet content “gurus” are trying to tell us and sell us.   But is it true?

Frankly, no – it’s a load of mule muffins and it all depends on who’s looking for what kind of content.

Read More