He Looked At Me Like I Was Crazy and Asked: “You Want To Do What?”
Dare To Dream – Success Eludes The Timid
He Looked At Me Like I Was Crazy and Asked: “You Want To Do What?”
By Dr. Jake Baker
It was summer of 1992. I had finished my second book Cheque Mate and was trying to decide whether to give the book to my publisher or self-publish and take on the marketing by myself. After some time, I made the decision to self-publish which is a huge commitment but for me, at that time I knew it was the right decision.
I began assembling a marketing team and one of the components I wanted to emphasize was media, particularly television and radio. I had the contacts and a great topic so I knew I could book plenty of radio and tv time. I had already appeared as an analyst on several local and national news programs so I knew that aspect of media would be achievable. But I wanted more. I wanted something that was exclusively geared toward marketing.
As I went through the process I settled on an idea that was to say the least, out of the box. I spoke to a couple of media folks that I knew and told them what I wanted to do.
One out of Phoenix, AZ was stunned when I told my plan.